THE CHALLENGE:

Covid-19 hit a lot of industries hard, with hotel chains being no exception. As things eased up in the wake of the pandemic, Hilton Hotels sought to reward its loyal Honors Rewards members for sticking by them through this tough time. Rather than provide more of the same (free Wifi, rooms upgrades, etc.) we wanted to create something that would make lasting memories for these supremely loyal guests.

THE SOLUTION:

Inside “Drive To Survive”

Formula 1’s popularity has skyrocketed the past few years, and our target audience over indexed as fans of the league. Through a strategic partnership with McLaren and the record-breaking series, Drive To Survive on Netflix, we created a unique behind-the-scenes experience where the talent and show producers discussed intimate details of the league and creating the show with over 200 of our honored VIP Hilton Honors Rewards members and featured notable personalities like Paris Hilton, Serena Williams, Dax Sheppard, and Max Verstappen, and more.