THE CHALLENGE:

Belvedere Vodka wanted to pivot away from their previous messaging strategy; focusing on the product quality (highlighting its natural ingredients, lack of preservatives, and parent company commitment to sustainable practices) and needed a new way of connecting with their younger, neo-luxury consumers who care more about the quality of experiences they had with products over the products themselves.

THE SOLUTION:

The House of Audacity

We created physical brand homes and must-see VIP spaces across the country to celebrate Belvedere’s return to it’s luxury nightclub roots. We “imported” iconic nightlife scenes from around the globe and recreated them in nightclub venues in the U.S. We brought every bit of authenticity and cultural immersion we could, like traditional artists and entertainers from each country, party customs and live music. All of it combining to bring Belvedere back into the spotlight as the catalyst for luxurious nights out.