THE CHALLENGE:

From humble beginnings as a puddle-jumping air-mail service in Louisiana to the global travel juggernaut they are today, Delta Air Lines has been flying the skies for nearly 100 years. A centennial is a momentous business achievement and Delta wanted to celebrate in style with the crew members, partners, and passengers that make it all possible.

THE SOLUTION:

The Centennial Year-Book

Using the inspiration of a high school yearbook as our overarching narrative, we created a series of physical and digital campaigns that included rousing video testimonials from Delta’s earliest pilots and celebrity partners, a public party to unveil the new 100th anniversary airplane liveries, and brand new crew uniforms to boot. On top of these elements we promoted a million-mile giveaway to offer loyal crew and customers the opportunity to make their wildest travel dreams come true with Delta Air Lines.