THE CHALLENGE:

The top-end buyers of luxury vehicles are known to be fickle purchasers and have a desire to be a part of the most exclusive clubs, restaurants, bars, and entertainment events. If Mercedes-Benz doesn’t do everything in their power to keep them happy, it opens the door for other luxury competitors to attempt to woo them their way and conquest loyal customers.

THE SOLUTION:

The Table

We created a series of the most exclusive dinner-party soirees for our VVIP clientele centered around a luxury consumer truth; a love of music, food, and access. Our first event was hosted at the iconic Larabee Studios recording studio and the Verse restaurant in Los Angeles, CA. Here the owner of Larabee took guests through an exclusive tour of the studio and its history, guests were treated to a six-course, five-star omakase dinner experience, and surprised with an exclusive musical performance by Alicia Keys and her understudy Ayonni.